Summary 

A biscuit-related project has reached an important stage and Rob has just the right phrase to use. Feifei's not impressed and has her own eating-related project to get her teeth into. Find out exactly what the phrase is and how to use in this video. 

Transcript

Feifei
Hello I'm Feifei and this is The English We Speak.

Rob
And hello, this is Rob. And it's an important day in the office today, isn't it Feifei?

Feifei
Err, is it?

Rob
Yes, it is! Remember that big project we've all been working on?

Feifei
Errr. A big project?

Rob
Yes, well it's crunch time.

Feifei
Oh great – I'm starving. I'll get my crisps.

Rob
No, I didn't say 'lunch time'.

Feifei
I know. You said 'crunch time' – time to start crunching these delicious crisps. I love crisps.

Rob
No, no – I didn't mean it's time to crunch crisps. Crunch time is an important or critical time when a decisive or difficult decision has to be made. And it's crunch time for our big project.

Feifei
If you say so, Rob. Why don't I finish these crisps while we hear some examples of the expression 'crunch time'?

Examples

We've reached crunch time in our relationship – I'm going to ask my boyfriend to move in with me. I wonder what he'll say?

The team are doing well but come crunch time, will they score that vital goal?

It's crunch time for us tomorrow – that's when we find out if our building plans have been approved.

Feifei
This is The English We Speak from BBC Learning English. We're finding out about the expression 'crunch time', which describes an important moment in a situation where a difficult or decisive decision has to be made. But, Rob, I'm still not clear why it's crunch time for our big office project?

Rob
Come on, Feifei, you know – the project we've been working on for months.

Feifei
Oh, you mean the biscuit project?

Rob
Exactly! We have to decide today which biscuits we're going to buy for our meetings. And if we don't order them today, we won't have anything to eat in tomorrow's meeting.

Feifei
So, Rob, your crunch time is just about what you'll be crunching tomorrow. You really need to change your priorities. I think I've reached 'crunch time' in this programme.

Rob
What's that? You've got a big decision to make?

Feifei
Yes - to finish this programme or finish my crisps?

Rob
Shall we just eat the crisps?

Feifei
OK. Bye.

Rob
Bye. Pass them over then!